Growing today requires attention and that seeks excellent potential to be seen in the blinding crowd. One such method that often takes the more significant chunk of the win is a pitch deck. But, they say, if your pitch isn’t great, then the deck isn’t good either. Pitch Deck – success stories.
What is a pitch deck?
A pitch deck is a 10- to 20-slide presentation that gives a quick overview of your firm, business plan and startup goal. A pitch presentation deck can be used for various purposes, from securing a meeting with a new investor to giving a presentation on stage, and each one should be structured differently.
A pitch deck is a set of slides that you use to showcase your idea or company to a group of people, usually investors. The organization of a pitch deck based on the audience and forum to whom it is being presented is one of the single most critical parts of a good pitch deck. High-level summary slides, the problem you’re solving, the product, the market/strategy, the team, financials/projections, and the tone you want to portray are essential components of a pitch deck.
Pitch decks can be used for various purposes, including soliciting funding from venture capitalists and investors, hiring talent, giving a presentation on stage, and meeting with partners. A pitch deck will follow a specific format depending on its purpose to deliver topics that a target audience cares about efficiently.
Why create a pitch deck?
Pitch decks are the first tool entrepreneurs use to communicate with potential investors, whether by email or in person. It serves as a sales pitch for investors, allowing them to comprehend the startup in the way they are used to. The overall goal of a pitch deck is to persuade investors that the firm is viable and worth investing in. Unlike on TV, investors do not invest in a firm immediately after seeing the pitch deck. The finalization of the transaction necessitates several meetings. As a result, the primary goal of a pitch deck is to facilitate the next meeting with the investor and open him or her up to talks.
Building a Pitch Deck
According to a study conducted by Docsend, the average pitch deck is 19.2 pages long, with an investor spending 3 minutes 44 seconds reading it. As a result, your pitch deck should be no more than 20 pages long, as the investor will only spend four minutes reading it. If you’re a well-established startup with a lot of traction, don’t worry if your pitch deck includes many slides because they bring value to your position. A SketchDeck study found that a Series A deck can contain three times more data than seed decks.
Key Elements of a Pitch Deck
According to Guy Kawasaki, the elements of a Pitch Deck involves:
- Company/Purpose/Intro
- Problem
- Solution
- Why Now
- Offering
- Market
- Competition
- Traction
- Business Model
- Team
- Financials
- Ask
How to build a better pitch?
Any business is created to address an issue that people face in their daily lives. Yours should be, too, and investors should be able to see how your business idea fills a gap in the market. This part should briefly define the problem you’re attempting to solve, as well as how your products or services can address it in unique ways that are more effective than your competitors. To persuade investors that your organization has the potential to pivot into a high-growth firm, start with the product slides in your pitch deck. Then, to boost your potential in the eyes of investors, add figures that demonstrate market validation, market size and identify your value offer.
It makes no difference how good your products or services are if you can’t get them to your intended clients. Investors require assurance that the latter will not be the case because distribution is essential in building or breaking a corporation. You should explain your distribution plan on the distribution slide, which allows you to make your items available to clients through a supply chain that is both cost-effective and time-saving. Investors pay special attention to the management team behind a company. Make sure you mention why you and your team are the best people to establish and grow the company into such a successful one on this slide. Briefly detail each important member’s responsibilities and previous experience that qualifies them for their positions.
In addition to all facts and qualitative validations, metrics are the most potent weapon for persuading others that your business idea may turn into a lucrative firm in the long term. Investors are always interested in seeing if your company is progressing. Demonstrating your traction assures investors that your idea is practical and you have a reasonable probability of succeeding with your planned strategy. Including future estimates of crucial KPIs and goals shows where you want to take your company in three, five, and ten years.
To create a better pitch deck, you need to:
- Before you begin writing, ensure a comprehensive marketing deck structure.
- Use images and clip arts to make your pitch much more attractive
- Use a simple, everyday color palette throughout the pitch
- Being minimalistic is key
Pitch Deck success stories
One of the most famous pitch deck success stories goes to the original Airbnb deck from 2009 which has become a popular resource for entrepreneurs worldwide. Brian Chesky, Joe Gebbia, and Nathan Blecharczyk, the company’s founders, utilized this pitch deck to raise 600 thousand dollars from Sequoia Capital and Y Ventures. Since then, the company has expanded to be a behemoth in the travel sector, closing around in early 2015 with a valuation of more than 20 billion dollars.
SattvaCFO helps to build a Pitch Deck with experience professionals. Please connect with us.
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